Bike New York events present a remarkable platform for sponsors to:

  • Launch new products
  • Increase brand awareness
  • Enhance retailer or vendor relationships
  • Motivate company personnel
  • Target the New York metropolitan area


Our events reach a variety of audiences, including active cyclists, government officials, VIP guests, and volunteers. Some key numbers from the TD Five Boro Bike Tour are:

  • 32,000 riders
  • 66% male, 34% female
  • 42% ages 26-45
  • 52% have household income of $100,000 or more
  • 79% have college degree
  • 69% work in professional/managerial jobs
  • 78% from the tri-state area (NY, NJ, CT)
  • 73% are regular cyclists

Sponsor Benefits

Sponsors may choose among several levels of participation, with packages tailored to match the sponsor’s marketing goals and budget needs. Benefits packages may include:

  • TV, radio, print, electronic, and on-site exposure
  • Direct marketing opportunities
  • Sampling rights
  • Event and retailer-based promotions
  • Premium hospitality
  • Exhibiting at ride-ending Festival
  • Exclusivity in product category

Companies not interested in a full sponsorship may still enjoy benefits from an association with an event. Click here for more details about Five Boro sponsorship, or for specific information about sponsorship opportunities contact:

Andy Gould

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