Sponsor Opportunities
General Information • Exhibiting and Sampling • Advertising
General Information
The Tour presents a remarkable platform for sponsors to target the New York metropolitan area. More than 30,000 cyclists gather for the unique opportunity to ride 42 miles on traffic-free New York City streets, bridges, highways and parks. Proceeds benefit Bike New York's Bicycle Education Program. Some key demographics to consider are:
Current and previous sponsors include Commerce Bank, Con Edison, Honda, Lipton Iced Tea, Time Warner Cable, Specialized Bikes, and Kraft Foods, among others. A partnership with the Tour allows your company to:
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Exhibiting and Sampling
Companies not interested in a full sponsorship may still enjoy benefits from an association with the Event. Ask about exhibiting at our Tour-ending Festival or about product sampling at any of our five rest areas.
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Advertising
The Official Event Program is given to more than 30,000 registered riders along with city officials, sponsors, VIP guests, and volunteers. Frequently saved as a souvenir of a memorable ride through New York City, the Program is rated as "Good" or better by 87% of 2007 Tour participants surveyed regarding its quality and appearance.
Support the Five Boro--and boost your business--by advertising in the Program. Advertisers may be eligible for other benefits as well, including discounted space at the Tour-ending Festival.
2008 Advertising Info > (2 pp, PDF)
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General Information • Exhibiting and Sampling • Advertising
General Information
The Tour presents a remarkable platform for sponsors to target the New York metropolitan area. More than 30,000 cyclists gather for the unique opportunity to ride 42 miles on traffic-free New York City streets, bridges, highways and parks. Proceeds benefit Bike New York's Bicycle Education Program. Some key demographics to consider are:
- 66% of our riders are male
- 42% are ages 26-45
- 52% have a household income of $100,000+
- 79% are college educated
Current and previous sponsors include Commerce Bank, Con Edison, Honda, Lipton Iced Tea, Time Warner Cable, Specialized Bikes, and Kraft Foods, among others. A partnership with the Tour allows your company to:
- Launch new products
- Increase brand awareness
- Enhance retailer or vendor relationships
- Motivate company personnel
- Compliment national advertising and marketing programs
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Exhibiting and Sampling
Companies not interested in a full sponsorship may still enjoy benefits from an association with the Event. Ask about exhibiting at our Tour-ending Festival or about product sampling at any of our five rest areas.
- 2008 Festival Exhibiting Info > (2 pp, PDF)
- 2008 Sampling Info > (2 pp, PDF)
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Advertising
The Official Event Program is given to more than 30,000 registered riders along with city officials, sponsors, VIP guests, and volunteers. Frequently saved as a souvenir of a memorable ride through New York City, the Program is rated as "Good" or better by 87% of 2007 Tour participants surveyed regarding its quality and appearance.
Support the Five Boro--and boost your business--by advertising in the Program. Advertisers may be eligible for other benefits as well, including discounted space at the Tour-ending Festival.
2008 Advertising Info > (2 pp, PDF)
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